Professional Article Writing - Should You Hire a Professional?
Written by Danny on July 27th, 2009
Richard Woolsey
Article writing can mean huge amounts of targeted traffic going to your website every single day of the year. But should you write your own articles simply because you know how to write? Is it good enough that you can form paragraphs and make the article read well? Or is it better to hire a professional article writer?
First off, you can write an article and easily submit the article to numerous sites and it might help your website receive some action. What type of action? Good question. In fact, that is the KEY question.
The fact is, writing a well written article may still not be effective enough because many other components to article writing come into play. Writing an article is like anything else you see on the Internet. It must be relevant to the subject and the writing must have specific keywords that tell search engines where to place your article on the Internet. It must also be engaging and informative. A good article always helps the reader to learn something that will help the reader be more successful at the task they are reading about.
Take this article, for example. It is well written, the writing easy to follow (you’ve followed it this far so it must be working and holding your attention, yes?) But so many times writing articles fall so short of the mark because the secrets that professional article writers know do not show on the surface of an article. In fact, for every sentence you are now reading, 5 other considerations are considered and pre-planned. Specific words are employed that will reach so much further out into the Internet world. The process is called content writing optimization.
Anything that is optimized on the Internet stands to receive large amounts of traffic - as opposed to writing paragraphs of text that are not optimized and not recognized by search engines. Keep in mind that the Internet is a machine. It does not feel the words you are writing, it categorizes the words. It does not comprehend all the hours of heart-felt goodness you struggled and labored over to get every sentence to sound beautiful or poetic. It cares nothing of your aunt Mary or your Uncle George. Professional article writing for the Internet is all about keywords and knowing what keywords to use and knowing HOW to effectively use those words.
For most, this process is a major undertaking, a huge new writing learning curve, and a big pain to fully understand or master. Unless you are willing to learn the writing rules and take the time to implement them, it is far better to hire a professional. Professional article writing eliminates the guesswork and makes for an all-around easier and more profitable experience for you as a business owner.
Article writing can mean huge amounts of targeted traffic going to your website every single day of the year. But should you write your own articles simply because you know how to write? Is it good enough that you can form paragraphs and make the article read well? Or is it better to hire a professional article writer?
First off, you can write an article and easily submit the article to numerous sites and it might help your website receive some action. What type of action? Good question. In fact, that is the KEY question.
The fact is, writing a well written article may still not be effective enough because many other components to article writing come into play. Writing an article is like anything else you see on the Internet. It must be relevant to the subject and the writing must have specific keywords that tell search engines where to place your article on the Internet. It must also be engaging and informative. A good article always helps the reader to learn something that will help the reader be more successful at the task they are reading about.
Take this article, for example. It is well written, the writing easy to follow (you’ve followed it this far so it must be working and holding your attention, yes?) But so many times writing articles fall so short of the mark because the secrets that professional article writers know do not show on the surface of an article. In fact, for every sentence you are now reading, 5 other considerations are considered and pre-planned. Specific words are employed that will reach so much further out into the Internet world. The process is called content writing optimization.
Anything that is optimized on the Internet stands to receive large amounts of traffic - as opposed to writing paragraphs of text that are not optimized and not recognized by search engines. Keep in mind that the Internet is a machine. It does not feel the words you are writing, it categorizes the words. It does not comprehend all the hours of heart-felt goodness you struggled and labored over to get every sentence to sound beautiful or poetic. It cares nothing of your aunt Mary or your Uncle George. Professional article writing for the Internet is all about keywords and knowing what keywords to use and knowing HOW to effectively use those words.
For most, this process is a major undertaking, a huge new writing learning curve, and a big pain to fully understand or master. Unless you are willing to learn the writing rules and take the time to implement them, it is far better to hire a professional. Professional article writing eliminates the guesswork and makes for an all-around easier and more profitable experience for you as a business owner.
Tags: Optimization, Single Day
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